Willow Creek Plastic Surgery: Sofwave, 2026-08-13

This account's patients are asking to treat the neck, and the practice needs a price to say yes to.

Registrants

Live attendees

Consult requests*

Potential revenue $98,175 (33 consult requests × $2,975 event special)

*As of Oct 18, 5:48 PM ET. Patients keep texting in after the event, so consult requests keep climbing; the practice's portal always shows the live count.

Fifty one attended, thirty three consult requests. The room asked about comfort, sessions and durability, safety with injectables, and the neck after 60 and after weight loss. Two questions the practice did not answer in the room are where a rep visit helps most: cost and the Ultherapy comparison.

What the room asked

Does it hurt?
What does it cost?
How many sessions and how long does it last?
Safe with filler and Botox?
How is it different from Ultherapy?
Will it work on my neck at 68?
Will it melt fat?
Is it safe for darker skin?

Resell opportunities

Neck and jawline demand
Four of the top eight questions were about the neck; two from patients over 60, one after a 45 pound weight loss.
Next step: Bring neck protocol settings and a week 12 neck before and after to the next visit; propose a neck focused event.

Combination plans with injectables
Seven upvotes on Sofwave with filler and Botox; the provider said yes and plans the sequence.
Next step: Share the sequencing guidance and a combination case; this practice can sell it as a plan.

Brow and eye area
Hooded eyelids and the brow came up unprompted.
Next step: Share the brow treatment guidance and results.

Training opportunities

Pricing conversation
Cost was the second most upvoted question and was not answered in the room.
Suggestion: Coach a starting price or range for the most common area so the room gets an anchor before the consult.

Ultherapy comparison
Six upvotes; the practice did not address it live.
Suggestion: Give the team the one line comfort and depth comparison so it is said early next time.

Darker skin tones
Asked and not answered.
Suggestion: Confirm the team has the skin type guidance ready; it is a yes and the room should hear it.

What the provider did well

Comfort was answered first and specifically, which relaxed the room.
The weight loss patient got a direct yes and a consult invitation, and booked.
The wedding timing answer gave a usable planning window.

Built from the event recording and live Q&A by AIG Event Intelligence™. Patient questions are anonymized. Provider observations are for coaching only and stay between AIG, the practice, and Sofwave.